CSC Engineering Manager Bobber Cheng and Senior Software Engineer Ronit Rudra coauthored an AWS blog on CSC's new PIM system.

How do you define company culture? For us at CSC Generation, this is one of the most important questions we ask HR leaders during interviews, yet 80% of responses fail to meet our standards. Most candidates place varying emphasis on employee engagement, team morale, corporate policies, and even personal benefits and perks. These answers feel like they define culture, but they don’t. When we move beyond first order thinking it becomes clear that these are either inputs for or results of culture.

The furniture industry—bless it—is not particularly known for high-stakes business drama. While hostile takeovers and Hail Mary mergers may be common enough in tech and finance, they do not regularly fill the pages of Furniture Today. All the more reason why it was so striking when, last fall, two out-of-the-blue acquisition gambits made the home industry briefly feel like an episode of Succession.

CSC Generation has mastered the craft of transforming challenged retail brands at the brink of liquidation into high performance, digital-first operations. By using their fine-tuned omnichannel technology platform, CSC Generation has a data-driven recipe for retail digital transformation, which is undoubtedly the driving force behind the company’s rapid expansion.

CSC Generation Enterprise (CSC) has acquired Backcountry, a leading online retailer for outdoor gear, along with its brands MotoSport, Competitive Cyclist, and Steep and Cheap. This acquisition expands CSC's portfolio to over ten brands.